A leading startup studio and part of the renowned Crédit Agricole Group, aiming to foster innovative banking projects and bring disruptive solutions to life.
Story
📖 My journey with La Fabrique by CA began when Maria Schools introduced my designer partner and I to Pierre-Marie, CPO of the startup studio. Pierre-Marie was looking for product and design experts to help an internal team to prove a business opportunity they identified within their startup studio.
From day one, it was apparent that this wouldn't be just any project; it would require a deep dive into understanding users, the market, and how to position the product effectively.
User flow iteration
Job role
🔍 Product Strategist & UX Design Consultant
Product Positioning: Collaborated closely with a dedicated designer. Utilized tools like the lean canvas and pitch elevator to refine and articulate our vision.
User Experience (UX) Design: Worked hand-in-hand with a designer to conceptualize user-centric designs. This involved crafting low-fidelity mock-ups for landing pages tailored to various user personas, suggesting language elements for the value proposition, and outlining user flows and journeys.
Users path and journeys
Landing pages structures
KPIs and achievements
📊
Successfully formulated and AB tested hypotheses via landing pages.
Achieved a clear and comprehensive understanding of the user and market through thorough data analysis.
Delivered comprehensive synthesis notes and whiteboards that were positively received and acted upon.
In the clients words
👨🏻🦲 Pierre-Marie, CPO
"Philippe stands as the quintessential choice for demanding product design projects, merging business acumen and product expertise with a structured, strategic approach."
Takeaways
Clear communication: In the intricate realm of banking, managing stakeholders can be challenging. 🤝 Clear communication and full transparency are paramount.
Data-driven decisions: When proving concepts, it's essential to back up assertions with concrete data. 📊 Trust in numbers.
Speed in testing: The swiftness with which we test landing pages can significantly accelerate a project's momentum. 🚀 Every moment counts.