Company
A leading startup studio and part of the renowned Crédit Agricole Group, aiming to foster innovative banking projects and bring disruptive solutions to life.
Story
📖 My journey with La Fabrique by CA began when Maria Schools introduced my designer partner and I to Pierre-Marie, CPO of the startup studio. Pierre-Marie was looking for product and design experts to help an internal team to prove a business opportunity they identified within their startup studio.
From day one, it was apparent that this wouldn't be just any project; it would require a deep dive into understanding users, the market, and how to position the product effectively.
Job role
🔍 Product Strategist & UX Design Consultant
- Product Positioning: Collaborated closely with a dedicated designer. Utilized tools like the lean canvas and pitch elevator to refine and articulate our vision.
- User Experience (UX) Design: Worked hand-in-hand with a designer to conceptualize user-centric designs. This involved crafting low-fidelity mock-ups for landing pages tailored to various user personas, suggesting language elements for the value proposition, and outlining user flows and journeys.
Takeaways
- Clear communication: In the intricate realm of banking, managing stakeholders can be challenging. 🤝 Clear communication and full transparency are paramount.
- Data-driven decisions: When proving concepts, it's essential to back up assertions with concrete data. 📊 Trust in numbers.
- Speed in testing: The swiftness with which we test landing pages can significantly accelerate a project's momentum. 🚀 Every moment counts.
