The company
Soccerly is an online media specialized on the Major League Soccer, nowadays it became the website called JuanFutbol
Job role
My role had 2 main missions: growth & content
- Writing articles of french soccer
- Looking for soccer writers all around the US
- Analyzing competition and the market of soccer news in the US
- Creating database of soccer history in the US
- Analyzing potential companies to acquire by writing due diligence
- Transfer vital information from Europe GMT Time
- Covering games of the French national team
- Marketing studies of the traffic (Facebook, Google analytics)
Story
In 2013, 3 associates who created Medio Tiempo, the biggest football online media in Mexico, wanted to create a similar platform in the USA. In this context, Soccerly was created as an attempt to test the American market for soccer newsfeed.
My adventure for Soccerly started after an exchange semester at San Diego State University during the first part of 2013. After 5 months of internship in California, I came back to Europe and am now responsible for being a foreign correspondent for the Soccer company.
Working for Soccerly was my first work experience in a small startups with ambitious entrepreneurs. It showed me how you can impactful in small companies by being proactive and being able to adapt to different situations.
KPIs
- 📈 8000 views generated for 1 article in 7 days (attached)
- 📈 Active contribution on the website content with 2 news written per day and 1 to 2 articles per week
- 📈 Leads acquisition by phoning actively US based contributors offering them to write for Soccerly → Hired 23 contributors over 1 semester
Key takeways and learnings
Soccer is not the populest sport in the United States
- Content is driving traffic by writing different type of news and articles, I understood how content can be very punchy to attract users and prospects. Through tests and trials, you find out your tone and style of writing that will appeal to your readers.
- Experimentations make learning We iterated many time on different process internally at Soccerly, our goal was to find the best way to attract readers and at the same time convince contributors to write for us. The chicken or the egg was the dillemma.
