Company
Niokobok is a dedicated e-commerce platform based in Senegal, enabling the Senegalese diaspora to purchase products for their loved ones back home in Senegal.
Story
Niokobok approached my product designer partner and I with a challenge: their ambition was to bridge the gap between the Senegalese diaspora and their families back home through a user-friendly mobile application. With the unique dynamics of this market, the goal was to quickly understand the core needs of the users and prioritize features accordingly.
Working closely with a designated designer, our first task was to streamline the product's vision using tools like the lean canvas and pitch elevator. Based in Dakar, our user interviews were conducted remotely. These sessions were pivotal in collecting raw, invaluable data on user needs and market analysis.
Our discoveries paved the way for the creation of high-fidelity mock-ups and defining clear user flows tailored to our identified personas. With UX writing, we crafted a compelling value proposition that resonated deeply with our target audience.
Job role
Worked with the Niokobok teams to create an MVP for a mobile application targeting a new market. This was accomplished through a series of product-design sprints.
⚡️ Product positioning, accompanied by a designer pair
- Flattening of vision and personas using lean canvas and pitch elevator tools
- User and market data analysis
- Definition and facilitation of remote user interviews based in Dakar
- Synthetic analysis of discovery elements
- Prioritization of functionalities for the MVP product
- Market launch and product marketing
🎨 UX design, with the support of a designer pair
- User flows and user paths by persona
- High-fidelity mock-ups of landing pages by persona
- UX writing of value proposition
KPIs
🚀 Rapid MVP Launch: Developed and released within an impressive 4-week timeframe
🎤 User-Centric Research: Successfully conducted 10+ remote interviews with users in Dakar, harvesting invaluable insights
🌟 Client Satisfaction: Achieved stellar feedback on our meticulously crafted user flows and journey designs
Key takeways and learnings
🎙️ User-centric approach: The importance of tailoring the new product based on deep user understanding can't be overstated. Our remote interviews in Dakar were instrumental in shaping the product.
🔑 Collaboration is key: working hand in hand with a designer helped in merging functionality with aesthetics. It highlighted the importance of cross-functional collaboration for a holistic product experience for a team based in Dakar
🫶🏽 Simplicity drives engagement: Through the lean canvas and pitch elevator tools, we learned that a streamlined vision leads to clearer product decisions and better user engagement.
